another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
the carriage, delivery or shipment of a gas or liquid product by pipeline.
Demand_Inelasti
see Inelasticity of Demand. ...
another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventory System.
In_Store_Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot ...
another definition in the dictionary:
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...
another definition in the dictionary:
Psychological_D-the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Channel
see Marketing Channels. ...
another definition in the dictionary:
Functional_Risk-see Performance Risk.
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
AFCO
abbrev. Australian Federation of Consumer Organisations. ...
another definition in the dictionary:
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.