Marketing Dictionary

another definition in the dictionary:

Monopoly-a market situation in which there is only one seller.

Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.

Pipeline_Transp

the carriage, delivery or shipment of a gas or liquid product by pipeline.



see also:

FOB_Pricing
see Free-on-Board Pricing. ...

another definition in the dictionary:

Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.

Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.

Standing_Room_O
a closing technique in which the salesperson tries to get a quick commitment to a purchase by tellin ...

another definition in the dictionary:

Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.

Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.

Marketing_Envir
the internal and external influences which affect marketing decision-making and have an impact on it ...

another definition in the dictionary:

Distortion-see Selective Distortion.

Date_Stamping-See Open Dating.

Recall
see Product Recall. ...

another definition in the dictionary:

Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.

Diffusion_Proce-the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.

Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...

another definition in the dictionary:

Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.

Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.


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