another definition in the dictionary:
Sales_Tactics-the planned day-to-day activities of the sales team when implementing the strategies it hopes will achieve its objectives.
Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.
Place
one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
see also:
National_Brand
see Manufacturerís Brand ...
another definition in the dictionary:
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Mission-see Corporate Mission.
Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...
another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...
another definition in the dictionary:
Ceiling_Price-see Price Ceiling.
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Product_Line_Mo
a strategy in which items in a product line are modified to suit modern styling and tastes and re-la ...
another definition in the dictionary:
Market_Accessib-see Accessibility.
Discriminatory_-see Differential Pricing.
Inert_Set
brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, ...
another definition in the dictionary:
Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.
Mental_States_A-see Formula Approach.
