another definition in the dictionary:
Flyer-a promotional leaflet or mailing piece.
Class_Rate-the standard charge for the shipment of goods by a carrier.
one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Advertising_Mes
the central, underlying idea or theme within an advertisement. ...
another definition in the dictionary:
Celebrity_Endor-see Celebrity Testimonials.
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
Price_Elastic_S
segments of the market which are more responsive to price changes than other segments of the market. ...
another definition in the dictionary:
Product_Form_Co-firms offering slightly different variants of the same basic product.
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Solitary_Surviv
see Sole Survivor. ...
another definition in the dictionary:
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
FOB_Pricing-see Free-on-Board Pricing.
Micro_environme
the factors or elements in a firm's immediate environment which affect its performance and decision- ...
another definition in the dictionary:
Expected_Value_-see Expected Return Model.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Incentive
an inducement to buy, incentives include special price deals, premiums, contests, etc. ...
another definition in the dictionary:
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Service_Intangi-see Intangibility.