another definition in the dictionary:
Brand_Authorisa-the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
see also:
Reusable_Contai
a type of consumer sales promotion in which potential customers are encouraged to buy a particular p ...
another definition in the dictionary:
Cross_Over_Sell-see Cross-Selling.
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Lottery
a form of consumer sales promotion in which purchasers are offered to win prizes if their names are ...
another definition in the dictionary:
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...
another definition in the dictionary:
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.
Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...
another definition in the dictionary:
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...
another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Floor_Price-see Price Floor.
