another definition in the dictionary:
Physical_Distri-the storage, handling and movement of goods within an organisation and their shipment to customers.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Place_Utility
the value given to a product by virtue of the fact that it is where it is wanted.
see also:
Polyopoly
a market situation in which there are no large sellers but many small ones. ...
another definition in the dictionary:
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Specialty_Goods
consumer goods for which the customer has strong preference and is prepared to search for extensivel ...
another definition in the dictionary:
Extensive_Decis-see Extensive Problem Solving.
Mental_States_A-see Formula Approach.
Adoption
the choice of one product over another. ...
another definition in the dictionary:
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Perfect_Competi-see Pure Competition.
New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include ...
another definition in the dictionary:
Build_Strategy-decision-making aimed at increasing market penetration of existing products into existing markets or new markets or both.
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
