another definition in the dictionary:
Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles.
see also:
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...
another definition in the dictionary:
Cold_Canvassing-see Cold Calling
Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.
Marketing_Infor
an organisational section or entity whose purpose is to gather, organise, store, retrieve and analys ...
another definition in the dictionary:
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Allowances
amounts deducted from an invoice in return for prompt payment, large quantity purchase, special prom ...
another definition in the dictionary:
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
