another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Australian_Coun
the central body of the trade union movement in Australia, formed in the 1920s to represent the inte ...
another definition in the dictionary:
Market_Driven_E-an economy controlled by market forces rather than by government action.
Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
Sales_Orientati
see Selling Concept. ...
another definition in the dictionary:
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...
another definition in the dictionary:
High_Involvemen-products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
Profit_Maximisa
see Current Profit Maximisation. ...
another definition in the dictionary:
Brand_Concept-the image that the brand sponsor wants a particular brand to have, the desired positioning of the brand in the market and in the minds of consumers.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Mock_Purchase
a tactic in which a person poses as a customer, usually to obtain information about a competitor's p ...
another definition in the dictionary:
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.