another definition in the dictionary:
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
FOC-abbrev. Front-of-Counter.
Planned_Obsoles
a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
see also:
Account_Penetra
a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is ...
another definition in the dictionary:
Product_Develop-a growth strategy in which the firm develops new products for existing markets.
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Marketing_Servi
services which are produced or purchased by a marketing organisation for use in the production, pric ...
another definition in the dictionary:
AANA-abbrev. Australian Association of National Advertisers
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Pyramid_Selling
a selling system, now illegal in Australia, in which members of a sales organisation derive their ea ...
another definition in the dictionary:
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
Special_Rate-see Commodity Rate.
Purchase_Probab
a tool used in marketing research surveys of buying intentions, respondents are asked to rate the li ...
another definition in the dictionary:
Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...
another definition in the dictionary:
Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
