another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...
another definition in the dictionary:
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Counter_Adverti-advertising sponsored by pressure groups in opposition to certain products.
Audimeter
an electronic device to record which particular television channel is tuned to by a household, marke ...
another definition in the dictionary:
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Buyer_Dissonanc-see Cognitive Dissonance.
POSSLQ
abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Op ...
another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Breakthrough_Op
opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies t ...
another definition in the dictionary:
Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Elaboration_Pro
questions posed by salespeople when positively encouraging prospects to provide additional informati ...
another definition in the dictionary:
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.