another definition in the dictionary:
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Planning
see Strategic Planning, Marketing Planning, Sales Planning.
see also:
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Buyer_Behaviour
the study of consumers and organisations in relation to their purchase decisions. See Consumer Behav ...
another definition in the dictionary:
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Cash_Cows
products or strategic business units within the organisation's mix which are characterised by high m ...
another definition in the dictionary:
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Significance-see Substantiality.
Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...
another definition in the dictionary:
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Starch_Readersh-a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
Reactive_Market
evaluation and control systems in which management finds that marketing performance is not satisfact ...
another definition in the dictionary:
Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
