another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
see Strategic Planning, Marketing Planning, Sales Planning.
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Salary_Plan-a salesforce compensation method in which salespeople are paid a straight salary, a salary plan approach provides security and stability but may not provide the incentive associated with commission payments. See Straight Salary.
Line_Retrenchme-see Product Line Retrenchment.
Leader_Pricing
see Loss Leader Pricing. ...
another definition in the dictionary:
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...
another definition in the dictionary:
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
Institutional_A
advertising intended to promote a company or organisation rather than its products, also called Corp ...
another definition in the dictionary:
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
Pioneering_Adve
advertising which is intended to create primary rather than selective demand, commonly used at the i ...
another definition in the dictionary:
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.