Marketing Dictionary

another definition in the dictionary:

Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.

AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.

Planning_Horizo

the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.



see also:

Private_Carrier
any form of transport operated by an independent organisation and used for the shipment of goods. Se ...

another definition in the dictionary:

Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.

Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.

Administered_Pr
cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than ...

another definition in the dictionary:

Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.

Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.

Primary_Demand
demand for a product class rather than for a particular brand within the class. ...

another definition in the dictionary:

Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.

Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.

Product_Attribu
distinctive tangible and intangible features of a product that give it its value to a user. ...

another definition in the dictionary:

Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.

Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.

Objections
any form of sales resistance offered by a buyer to a salesperson. ...

another definition in the dictionary:

DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.

Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.


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