another definition in the dictionary:
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Services_Sellin-the selling of intangible products.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.
see also:
Profit_Objectiv
setting prices with short-run profits rather than long-term market share in mind. ...
another definition in the dictionary:
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Convergent_Dive
Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Div ...
another definition in the dictionary:
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
Laboratory_Test-see Accelerated Test Marketing.
Proxemic_Commun
a form of nonverbal communication or body language in which messages are conveyed from one person to ...
another definition in the dictionary:
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
Broadening_Conc
the extension of marketing as a business philosophy to encompass the marketing activities of non-pro ...
another definition in the dictionary:
BCG-abbrev. Boston Consulting Group.
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
Kanban
see Just-In-Time Inventory System. ...
another definition in the dictionary:
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
