another definition in the dictionary:
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
Point_of_Purcha
a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
see also:
Containerisatio
the transportation of unitised and palletised goods by means of large crates or containers. See Pall ...
another definition in the dictionary:
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Sales_Agents-see Outside Sales Facilities.
Acceptable_Pric
an expectation in the minds of consumers regarding price levels for a product category, consumers ar ...
another definition in the dictionary:
Introductory_Al-see Slotting Allowance.
Opportunity_Mat-a diagnostic marketing tool providing a means of appraising environmental attributes to alert managers to the benefits associated with changing environmental conditions and to impending dangers. See SWOT Analysis.
Competitive_Att
options available for attacking a competitor, these include a frontal attack (head-on), a flanking a ...
another definition in the dictionary:
Advertising_Fed-an association representing the interests of Australian advertising agencies.
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Pressure_Group
any group of individuals who work together to exert an influence upon the decision-making of a compa ...
another definition in the dictionary:
Average_Total_C-a measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
POSSLQ
abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Op ...
another definition in the dictionary:
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
ATC-See Average Total Cost.
