another definition in the dictionary:
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.
Polyopoly
a market situation in which there are no large sellers but many small ones.
see also:
Predatory_Prici
a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower th ...
another definition in the dictionary:
Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.
National_Brand-see Manufacturerís Brand
Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic ...
another definition in the dictionary:
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competi ...
another definition in the dictionary:
Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.
Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.
Relative_Market
the size of a company's share of the market compared to that of competitors. ...
another definition in the dictionary:
Australian_Fede-the umbrella group for the consumer movement in Australia.
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
