Marketing Dictionary

another definition in the dictionary:

Lead_Generation-the activity of identifying potential customers.

Niche-see Market Niche

Polyopsony

a market situation in which there are no large buyers but many small ones.



see also:

Delivered_Prici
a pricing method in which the final price to the buyer is adjusted to include transportation costs, ...

another definition in the dictionary:

Global_Brands-brands sold to world markets with essentially the same promotion.

Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.

Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...

another definition in the dictionary:

Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.

Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.

Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...

another definition in the dictionary:

Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.

Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.

Sole_Survivor
the final stage in the family life cycle, two sub-categories are used by marketers in examining cons ...

another definition in the dictionary:

Account_Executi-see Account Manager.

Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.

Omnibus_Survey
a type of marketing research survey, commonly organised by a major professional marketing research c ...

another definition in the dictionary:

Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.

FACTS-abbrev. Federation of Australian Commercial Television Stations.


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