another definition in the dictionary:
Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
Polyopsony
a market situation in which there are no large buyers but many small ones.
see also:
Foothold_Firm
see Market Nicher. ...
another definition in the dictionary:
Functional_Whol-agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.
Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.
Case_Allowance
discount allowed on products sold to retailers to encourage them to purchase in larger quantities. S ...
another definition in the dictionary:
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...
another definition in the dictionary:
People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...
another definition in the dictionary:
Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
Significance-see Substantiality.
Expected_Value_
see Expected Return Model. ...
another definition in the dictionary:
Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
