Marketing Dictionary

another definition in the dictionary:

Relative_Market-the size of a company's share of the market compared to that of competitors.

Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.

Population

in marketing research, the total group that a researcher wishes to study, also called the Universe.



see also:

Progressive_Com
a sales commission system in which the commission rate increases as the salesperson sells more goods ...

another definition in the dictionary:

In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.

Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.

National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...

another definition in the dictionary:

Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.

Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.

Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...

another definition in the dictionary:

Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Non_probability
a sample in which the chance of an individual within the total population being chosen is not known. ...

another definition in the dictionary:

DIY_Goods-goods produced for the 'do-it-yourself' market.

Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.

Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...

another definition in the dictionary:

Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.

Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.


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