another definition in the dictionary:
Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe.
see also:
Bells_and_Whist
the optional features built into a basic product to satisfy or impress as large as possible a number ...
another definition in the dictionary:
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
Relative_Market-the size of a company's share of the market compared to that of competitors.
Growth_Strategi
the means by which an organisation plans to achieve its objective to grow in volume and turnover. Fo ...
another definition in the dictionary:
Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...
another definition in the dictionary:
Selective_Selli-see Selective Distribution.
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
Countertrade
a system of international trade based on bartering, such transactions may or may not involve cash pa ...
another definition in the dictionary:
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
Place
one of the four controllable variables (with product, price and promotion) of the marketing mix, the ...
another definition in the dictionary:
Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
