another definition in the dictionary:
Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc. upon which a population may be segmented.
see also:
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
another definition in the dictionary:
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Mission_Stateme-see Corporate Mission Statement.
Outer_Directed_
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) i ...
another definition in the dictionary:
Channel_Levels-see Channel Length.
Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.
Equipment_Based
Services in which machinery or equipment plays a significant role in delivering, for example, automa ...
another definition in the dictionary:
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Assertiveness
the human characteristic or quality which determines the degree to which individuals are directive a ...
another definition in the dictionary:
Polyopsony-a market situation in which there are no large buyers but many small ones.
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
