another definition in the dictionary:
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Service_Intangi-see Intangibility.
the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Extension_Appro
an approach to global pricing in which a firm sets the same price for its product around the world a ...
another definition in the dictionary:
Brand_Familiari-the awareness consumers have of a particular brand.
Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.
Industrial_Prod
categories of goods and services bought by organisations for use in production or in the operation o ...
another definition in the dictionary:
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
MCA-abbrev. Media Council of Australia
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
Rebate-a temporary price reduction to encourage immediate purchase.
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Buy_Classes
buying situations categorised according to the prior experience of the buyer with the product and su ...
another definition in the dictionary:
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Product_Line_Fe
a strategy in which certain items in a product line are given special promotional attention, either ...
another definition in the dictionary:
Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.
Demand_Elastici-see Elasticity of Demand.