another definition in the dictionary:
Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.
S_Type_Response-a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response.
a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
People_Based_Se
services in which people, rather than equipment or machinery, play the major role in delivery, for e ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.
Demand
a measure of those in a market who wish to buy a product and can afford to do so. ...
another definition in the dictionary:
Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
Product_Form_Co
firms offering slightly different variants of the same basic product. ...
another definition in the dictionary:
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
CPA-abbrev. Critical Path Analysis.
Learning_Curve
a graphical representation of the way in which average unit cost of production decreases as output r ...
another definition in the dictionary:
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
Geographic_Orga
the organisation of firm's marketing activities so that a separate division is responsible for each ...
another definition in the dictionary:
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.