another definition in the dictionary:
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
see also:
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Commercial_Trav-a late nineteenth century term of American origin for a salesperson.
Flyer-a promotional leaflet or mailing piece.
Date_Code
a date on a package indicating either the date by which the product should be used or the date the p ...
another definition in the dictionary:
Barriers_to_Ent-see Access Barriers, Market Entry Barrier.
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Objective_and_T
a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling ...
another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Diseconomies_of
see Economies of Scale. ...
another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competi ...
another definition in the dictionary:
Merchandising_C-see Multi-Channel Marketing System.
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
