another definition in the dictionary:
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Prestige_Produc
items of superior quality, high status merchandise. ...
another definition in the dictionary:
Advertising_Imp-see Impact.
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...
another definition in the dictionary:
Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Corporate_Plann
planning at the highest level in an organisation, involving an analysis of the current situation, th ...
another definition in the dictionary:
Diseconomies_of-see Economies of Scale.
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Marginal_Profit
the change in the total profit that results from the sale of an additional unit. ...
another definition in the dictionary:
Buying_Power-the resources, especially financial, that customers have at a given time.
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Consumer_Behavi
the behaviour of individuals when buying goods and services for their own use or for private consump ...
another definition in the dictionary:
Source-see Sender.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.