another definition in the dictionary:
Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Possession_Util
the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
see also:
Sampling_Unit
the individual members chosen from a total population as respondents in a marketing research study. ...
another definition in the dictionary:
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Stated_Objectio
the reason given by a prospective buyer for not accepting the product offered, the stated objection ...
another definition in the dictionary:
Demand_Inelasti-see Inelasticity of Demand.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Distribution_Ch-see Marketing Channels.
Price_Floor
A price, usually imposed by law, below which market prices are not permitted to floor, also called a ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...
another definition in the dictionary:
Niche-see Market Niche
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
