another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Involvement Product.
Economies_of_Sc
reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or ...
another definition in the dictionary:
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
Formal_Product
see Actual Product. ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
another definition in the dictionary:
Price_Discounti-see Discount.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Advertising_Pla
the basic issues or selling points that a company wishes to have included in an advertising campaign ...
another definition in the dictionary:
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Cross_Elasticit
a measure of the affect a change in the price of one product will have on the demand for a substitut ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.