another definition in the dictionary:
Competitive_Nic-a segment in a market in which a company can compete effectively.
Buying_Situatio-see Buy Classes.
Post_Purchase_E
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Involvement Product.
see also:
Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...
another definition in the dictionary:
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Screening
an early stage in the new product development process when ideas for new products are sifted or scre ...
another definition in the dictionary:
Depth_of_Produc-see Product Line Length.
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Drop_Shipper_
a marketing intermediary who receives orders from customers and forwards them to a producer for ship ...
another definition in the dictionary:
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Encoding-the translation of a message into code by a sender so that it can be relayed through a medium to a receiver. See Communication Process, Decoding.
Selective_Disto
the perceptual process which occurs when people subconsciously try to make new information fit their ...
another definition in the dictionary:
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Laboratory_Test
see Accelerated Test Marketing. ...
another definition in the dictionary:
Sales_Agents-see Outside Sales Facilities.
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
