another definition in the dictionary:
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Incremental_Cos
an approach in which the price of all additional units produced after the fixed costs of production ...
another definition in the dictionary:
Cents_Off_Deal-see Price Packs.
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
Microanalytical
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
another definition in the dictionary:
Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using histor ...
another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
ROAM-abbrev. Return on Assets Managed.
No_Name_Brand
see Generic brand ...
another definition in the dictionary:
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
MRSA-abbrev. Market Research Society of Australia.