Marketing Dictionary

another definition in the dictionary:

Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.

Automatic_Merch-the selling of goods by use of vending machines.

Post_Purchase_S

the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.



see also:

Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a spec ...

another definition in the dictionary:

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.

Price_Competiti
a competitive situation in which price is used as the major means of differentiating the product of ...

another definition in the dictionary:

Non_Profit_Mark-marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.

Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.

SRO_Technique
see Standing Room Only. ...

another definition in the dictionary:

Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.

Limited_Decisio-see Limited Problem Solving.

Sales_Aptitude_
tests used to determine the suitability of applicants for positions in the sales force. ...

another definition in the dictionary:

Maintenance_Sel-generating sales volume from existing customers.

Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.

Non_Monetary_Pr
that which it costs a consumer, other than money, to buy a product, the non-monetary price of purcha ...

another definition in the dictionary:

ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.

Likert_Scale-ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.


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