another definition in the dictionary:
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
see Uniform Delivered Pricing.
Cooperative_Adv
advertising sponsored by two or more organisations to promote the goods or services of each. ...
another definition in the dictionary:
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.
Marketing_Contr
activities involved in checking that marketing action plans are producing the desired results, and t ...
another definition in the dictionary:
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Negative_Demand
demand for products which consumers dislike and would prefer not to have to purchase. Negative deman ...
another definition in the dictionary:
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing ob ...
another definition in the dictionary:
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Gross_Margin-see Gross Profit.
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...
another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.