another definition in the dictionary:
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
all the individuals and organisations in a particular market who have some level of interest in the product.
Product_Manager
an individual given responsibility for the planning and co-ordinating of a firm's marketing activiti ...
another definition in the dictionary:
Free_Samples-see Samples.
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...
another definition in the dictionary:
Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Consumer_Franch
the understanding consumers have of a brand. See Franchise-Building Sales Promotions. ...
another definition in the dictionary:
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...
another definition in the dictionary:
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
Mark_Up_Ratio
the difference between the buying price of an article and its selling price, normally expressed as a ...
another definition in the dictionary:
Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Psychological_R-see Risk, Emotional Risk.