another definition in the dictionary:
Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Pre_Approach_St
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
see also:
Expectancy_Valu
a model used in the study of consumer decision processes to evaluate alternative brands. In this mod ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Inventory_Turno-the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control where the average number of times a company sells the value of its inventory in a year is measured.
Envelopes_and_S
a rough method of calculating the size of the market for a given product, based on the known size of ...
another definition in the dictionary:
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...
another definition in the dictionary:
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
CPT
abbrev. Cost-Per-Thousand. ...
another definition in the dictionary:
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Centre_of_Influ
a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, ...
another definition in the dictionary:
Short_Run_Avera-the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience. See Average Cost, Long-Run Average Cost.
Personal_Income-the wages, salary, etc. earned by an individual.
