another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
Prospect
a potential customer. See Sales Leads, Suspect. ...
another definition in the dictionary:
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Channel_of_Dist-see Marketing Channels.
Expected_Return
cepted. Also called the Expected Value Method and Expected Value Analysis. ...
another definition in the dictionary:
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.
Face_to_Face_Se
selling situations in which salesperson and buyer meet together (rather than use telephone or mail, ...
another definition in the dictionary:
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Pass_Up_Method
handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially ...
another definition in the dictionary:
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Generic_Adverti
advertising a category or class of product rather than a particular brand, as in 'Butter is good for ...
another definition in the dictionary:
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.