another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Ceiling_Price-see Price Ceiling.
Predatory_Prici
a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
see also:
Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...
another definition in the dictionary:
Acid_Test_Ratio-one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.
Advertising_Cop-the content and context of a message contained in an advertisement.
Slippage
in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase. ...
another definition in the dictionary:
Extensive_Probl-buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called Extensive Decision Making. See Limited Problem Solving, Routine Problem Solving.
Growth_Rate-see Market Growth Rate.
Audit
see Marketing Audit. ...
another definition in the dictionary:
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Major_Equipment
long-lived business assets that must be depreciated over time, capital items. ...
another definition in the dictionary:
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Service_Sector
the part of industry or business which deals with the marketing and selling of intangible products r ...
another definition in the dictionary:
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
