another definition in the dictionary:
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
see High-Price Strategy.
AIDA_Concept
a formula used in selling to produce a favourable response from a customer. The assumption is that t ...
another definition in the dictionary:
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Seasonal_Discou
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better ...
another definition in the dictionary:
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Brand_Image
the feelings, moods, emotions and connotations evoked by a brand. ...
another definition in the dictionary:
Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.
Organisational_-the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.
Brand_Image
the feelings, moods, emotions and connotations evoked by a brand. ...
another definition in the dictionary:
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
RDC-abbrev. Regional Distribution Centre.
Baby_Bouncers
the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Pupp ...
another definition in the dictionary:
Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.