another definition in the dictionary:
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Premium_Pricing
see High-Price Strategy.
see also:
Closed_End_Ques
a question which allows a respondent to choose an answer from a given list. See Open-End Question. ...
another definition in the dictionary:
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
Exclusive_Agree
agreements between manufacturers and middlemen in which the latter are granted sole rights to distri ...
another definition in the dictionary:
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Service_Intangi-see Intangibility.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Intermodal_Tran-a shipping method in which two or more modes of transport are used, for example, where containerised goods are loaded from truck to ship and back to truck again in the port of destination.
S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually ...
another definition in the dictionary:
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
Direct_Denial_M
handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections. ...
another definition in the dictionary:
Skimming-see Market Skimming Pricing.
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
