another definition in the dictionary:
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
Discount_Store
see Discount House. ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.
Geographic_Vari
area or regional differences used to segment a market. ...
another definition in the dictionary:
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Evoked_Set
brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the C ...
another definition in the dictionary:
Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.
Exclusive_Assor-an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.
Channel_Power
the circumstances - economic or social that allow one channel member to control another. See Channel ...
another definition in the dictionary:
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, pres ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.