another definition in the dictionary:
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Premiums
a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
see also:
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
Benefit_in_Rese-see Incentive Close.
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Agent
an intermediary or middleman who facilitates the flow of goods and services from producer to end-use ...
another definition in the dictionary:
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
Exclusive_Assor-an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.
Competition
see Competitors. ...
another definition in the dictionary:
Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.
Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...
another definition in the dictionary:
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
