another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Inept_Set-brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourch of information. See Inert Set, Evoked Set.
a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population ha ...
another definition in the dictionary:
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
Speciality_Reta
retail stores offering limited, specialised lines but carrying a deep assortment within the lines. ...
another definition in the dictionary:
Decision_Flow_D-see Decision Tree.
Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...
another definition in the dictionary:
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...
another definition in the dictionary:
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.