Marketing Dictionary

another definition in the dictionary:

Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.

Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.

Press_Conferenc

a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.



see also:

Copycat_Product
a product that has been designed, branded or packaged to look exactly like that of a well-establishe ...

another definition in the dictionary:

Extrinsic_Rewar-rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fringe benefits, job promotions, and so on. See Intrinsic Rewards.

Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.

Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population ha ...

another definition in the dictionary:

Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.

Service_Heterog-see Variability.

Advertising_Age
a firm specialising in the creation, design and media placement of advertisements, and in the planni ...

another definition in the dictionary:

Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.

Hypermarche-see Hypermarket.

Demand
a measure of those in a market who wish to buy a product and can afford to do so. ...

another definition in the dictionary:

Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.

Data_Analysis
the processing of marketing research findings to summarise a situation, discover relationships betwe ...

another definition in the dictionary:

Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.

Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.


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