another definition in the dictionary:
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Press_Release
an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.
see also:
Market_Accessib
see Accessibility. ...
another definition in the dictionary:
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Promotional_All
a price reduction or discount granted by a manufacturer to a member of the marketing channel in retu ...
another definition in the dictionary:
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Proxemic_Commun
a form of nonverbal communication or body language in which messages are conveyed from one person to ...
another definition in the dictionary:
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
EOQ-abbrev. Economic Order Quantity.
Infomercial
a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a co ...
another definition in the dictionary:
Bonus_Plan-a scheme for additional payments to salespeople to be made at the discretion of management for a particular sales achievement.
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Production_Orie
a management philosophy, concept, focus or state of mind which emphasises production techniques and ...
another definition in the dictionary:
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
Competition-see Competitors.
