another definition in the dictionary:
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Pressure_Group
any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.
see also:
Combination_Bra
emphasising a corporate or family name as well as an individual brand name in product marketing. See ...
another definition in the dictionary:
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Cartel
a group of firms (or nations) attempting to act as a monopoly to control the market price. ...
another definition in the dictionary:
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Service
an intangible product, any product offering that is essentially intangible. ...
another definition in the dictionary:
Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.
Class_Rate-the standard charge for the shipment of goods by a carrier.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
another definition in the dictionary:
Discriminatory_-see Differential Pricing.
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
