another definition in the dictionary:
Customer_Orient-see
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Pressure_Sellin
see High Pressure Selling.
see also:
Integrative_Gro
a strategy for growth in which a firm acquires some other element of the chain of distribution of wh ...
another definition in the dictionary:
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Account_Represe
a salesperson with direct responsibility for one specific major account or a group of major accounts ...
another definition in the dictionary:
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Manufacturers_R-see Manufacturers' Agent.
Copycat_Product
a product that has been designed, branded or packaged to look exactly like that of a well-establishe ...
another definition in the dictionary:
Balance_of_Trad-a given period.
Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.
Safety_Recall
the request by a manufacturer for the return of a particular batch or model of a product (for repair ...
another definition in the dictionary:
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Account_Strateg
broad methods employed in achieving the objectives set by a salesperson for a particular account. ...
another definition in the dictionary:
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
