another definition in the dictionary:
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
see High Pressure Selling.
Lifestyle_Segme
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Brand_Manager
an individual given responsibility for planning and co-ordinating the firm's marketing activities re ...
another definition in the dictionary:
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
Bird_Dogs
individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienc ...
another definition in the dictionary:
Display_Aids-see Visual Aids.
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Salary_Plan
a salesforce compensation method in which salespeople are paid a straight salary, a salary plan appr ...
another definition in the dictionary:
Blanket_Purchas-a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time, also called a Blanket Contract.
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distingui ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.