another definition in the dictionary:
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Automatic_Merch-the selling of goods by use of vending machines.
Prestige_Builde
the highest-priced item in a product line. See Product Line, Traffic Builder.
see also:
Baby_Bouncers
the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Pupp ...
another definition in the dictionary:
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Consideration_S-see Evoked Set.
Global_Marketin
marketing the same or very similar products to world markets with essentially the same promotion, al ...
another definition in the dictionary:
Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
GRP
See Gross Rating Points. ...
another definition in the dictionary:
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Compensation-remuneration for work done on behalf of another.
Market_Leader
the company whose products hold the largest market share. See Market Challenger, Market Follower, Ma ...
another definition in the dictionary:
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Emergency_Goods-a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, Convenience Goods.
