another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
the highest-priced item in a product line. See Product Line, Traffic Builder.
Satisficing
a planning philosophy implying a firm's intention to continue to carry on its present operations in ...
another definition in the dictionary:
Performance_Ris-concern in the buyer's mind that the product being considered for purchase will not work efficiently, also called Functional Risk. See Risk.
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
Merchandisers
retail stores which sell finished, non-food items, four types of merchandisers (categorised on the b ...
another definition in the dictionary:
Conference_Sell-a selling situation in which a salesperson enlists the assistance of other people in the company (technicians, engineers, etc.) in meeting with a group of buyers from different firms to explain a new product or discuss problems and opportunities. See Group Selling, Team Selling.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
Aesthetic_Needs
see Self-Actualisation Needs. ...
another definition in the dictionary:
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Concentric_Dive
a growth strategy in which a company seeks to develop by adding new products, also called convergent ...
another definition in the dictionary:
Competition-see Competitors.
Merchant-_an independent marketing intermediary.
Campaign
a related selection and execution of IMC activities to achieve marketing communication objectives. ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Experience_Curv-see Learning Curve.