another definition in the dictionary:
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Opportunity_Ana-see Marketing Opportunity Analysis.
Prestige_Produc
items of superior quality, high status merchandise.
see also:
Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...
another definition in the dictionary:
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
another definition in the dictionary:
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
another definition in the dictionary:
Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.
Decision_Flow_D-see Decision Tree.
Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...
another definition in the dictionary:
Services_Sellin-the selling of intangible products.
Channel_of_Dist-see Marketing Channels.
Geographic_Mark
a distinctive characteristic of the industrial market, the industrial market tends to be more geogra ...
another definition in the dictionary:
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
