Marketing Dictionary

another definition in the dictionary:

Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.

Monopsony-a market situation in which there is only one buyer.

Prestige_Produc

items of superior quality, high status merchandise.



see also:

Activity_Quota
a common form of sales assignment, goal or target used to measure a sales representative's performan ...

another definition in the dictionary:

Decision_Flow_D-see Decision Tree.

Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.

Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...

another definition in the dictionary:

ROAM-abbrev. Return on Assets Managed.

Niche_Marketing-see Concentrated Marketing

Expectancy_Valu
a model used in the study of consumer decision processes to evaluate alternative brands. In this mod ...

another definition in the dictionary:

Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.

Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.

Dominant_Design
a product configuration which endures, a particular combination of product features which appears to ...

another definition in the dictionary:

Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.

Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.

Heterogeneous_S
shopping goods perceived by consumers as markedly different in quality and attributes, price is cons ...

another definition in the dictionary:

Database-eting.

Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.


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