Marketing Dictionary

another definition in the dictionary:

Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.

Opportunity_Ana-see Marketing Opportunity Analysis.

Prestige_Produc

items of superior quality, high status merchandise.



see also:

Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...

another definition in the dictionary:

Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.

Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.

Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...

another definition in the dictionary:

Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.

Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.

Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...

another definition in the dictionary:

Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.

Decision_Flow_D-see Decision Tree.

Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...

another definition in the dictionary:

Services_Sellin-the selling of intangible products.

Channel_of_Dist-see Marketing Channels.

Geographic_Mark
a distinctive characteristic of the industrial market, the industrial market tends to be more geogra ...

another definition in the dictionary:

Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.

Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.


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