another definition in the dictionary:
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Price
the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
see also:
Black_Box
a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'. ...
another definition in the dictionary:
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Needs-innate feelings of deprivation in a person. See Wants.
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
another definition in the dictionary:
Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.
Product_Portfol-an examination of each of the products manufactured or distributed by the company to assess future marketing strategies. See Boston Consulting Group Portfolio Analysis Matrix.
Divisional_Mark
a marketing manager with responsibility for the marketing activities of one of the operating divisio ...
another definition in the dictionary:
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.
Reorder_Frequen
see Economic Order Quantity. ...
another definition in the dictionary:
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Non_Store_Retai-the merchandising of goods by means other than retail shops, merchandising by mail order, vending machines, telephone, door-to-door, etc.
Reorder_Level
see Economic Order Quantity. ...
another definition in the dictionary:
GNP-abbrev. Gross National Product
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
