Marketing Dictionary

another definition in the dictionary:

Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.

Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.

Price_Adjustmen

allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.



see also:

Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...

another definition in the dictionary:

Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.

Kanban-see Just-In-Time Inventory System.

Recycling
the collection and processing of used materials for reuse. ...

another definition in the dictionary:

Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.

Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.

Advance_Austral
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote ...

another definition in the dictionary:

Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.

CPT-abbrev. Cost-Per-Thousand.

High_Contact_Re
a recent trend in retailing in which some retailers attempt to position themselves by emphasising th ...

another definition in the dictionary:

Employee_Poachi-the act of enticing key employees from one competing firm to another.

Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.


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