Marketing Dictionary

another definition in the dictionary:

Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.

Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.

Price_Band

the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.



see also:

Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...

another definition in the dictionary:

Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.

Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.

Product_Mix
the variety of distinct product lines and items manufactured or distributed by an organisation. See ...

another definition in the dictionary:

Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.

EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.

Direct_Response
a form of non-store retailing in which customers order merchandise by mail or telephone and the good ...

another definition in the dictionary:

Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.

Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.

Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...

another definition in the dictionary:

Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.

Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.

Elaboration_Pro
questions posed by salespeople when positively encouraging prospects to provide additional informati ...

another definition in the dictionary:

Affordable_Meth-see All-We-Can-Afford Method.

Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.


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