another definition in the dictionary:
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.
Price_Band
the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
see also:
Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...
another definition in the dictionary:
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Product_Mix
the variety of distinct product lines and items manufactured or distributed by an organisation. See ...
another definition in the dictionary:
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Direct_Response
a form of non-store retailing in which customers order merchandise by mail or telephone and the good ...
another definition in the dictionary:
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Elaboration_Pro
questions posed by salespeople when positively encouraging prospects to provide additional informati ...
another definition in the dictionary:
Affordable_Meth-see All-We-Can-Afford Method.
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
