Marketing Dictionary

another definition in the dictionary:

Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.

CIF_Pricing-see Cost-Insurance-Freight Pricing.

Price_Brand

see Fighting Brand.



see also:

Balance_of_Trad
a given period. ...

another definition in the dictionary:

Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'

CIF-abbrev. Cost, Insurance and Freight.

Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...

another definition in the dictionary:

Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.

Monopsony-a market situation in which there is only one buyer.

FAS_Pricing
see Free-alongside-Ship Pricing. ...

another definition in the dictionary:

Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.

Inventory-finished goods stored in a warehouse.

Buyer_Resolutio
the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, ...

another definition in the dictionary:

Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.

Commercial_Trav-a late nineteenth century term of American origin for a salesperson.

Product_Mix
the variety of distinct product lines and items manufactured or distributed by an organisation. See ...

another definition in the dictionary:

Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.

European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.


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