another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Price_Brand
see Fighting Brand.
see also:
Endorsements
recommendations to purchase a particular brand of product made in advertisements by well-known perso ...
another definition in the dictionary:
Promotional_Sto-merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.
Product_Line_Ma-see Category Manager.
Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...
another definition in the dictionary:
Advertising_All-see Advertising Budget.
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
Market_Testing
introducing a new product and marketing program into a market on a limited basis in order to test bo ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Leader_Pricing-see Loss Leader Pricing.
Selective_Bindi
the customising of magazines and similar print media for specific groups of subscribers and advertis ...
another definition in the dictionary:
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Operating_State
a statement of the financial results of a company's operations during an accounting period. ...
another definition in the dictionary:
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
