another definition in the dictionary:
Perception-the way in which an individual interprets stimuli received by the senses.
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Attitudes
enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subj ...
another definition in the dictionary:
At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
Paretopsony-a market situation in which there are a few large buyers and many smaller ones.
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
another definition in the dictionary:
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.
Push_Money
a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage gr ...
another definition in the dictionary:
Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Sales_Agents
see Outside Sales Facilities. ...
another definition in the dictionary:
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.