Marketing Dictionary

another definition in the dictionary:

Gross_National_-the total market value of goods and services produced by a nation in a year.

Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.

Price_Bundling

a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.



see also:

Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...

another definition in the dictionary:

Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.

Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'

Sales_Planning
the assessment of the current situation in a sales region, the setting of objectives, the formulatio ...

another definition in the dictionary:

Advertising_Wea-see Consumer Wearout.

Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.

Marketing_Myopi
short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in t ...

another definition in the dictionary:

Redemption-the conversion of a sales promotion coupon to a purchase.

Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.

Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...

another definition in the dictionary:

Distribution_Ma-see Physical Distribution Management.

Compensation-remuneration for work done on behalf of another.

Formal_Product
see Actual Product. ...

another definition in the dictionary:

Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.

Media_Vehicle-a specific medium for the transmission of an advertiser's message.


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