another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.
a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Private_Brand
a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand. ...
another definition in the dictionary:
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.
Scanner_Systems
electronic equipment which allows product bar codes to be read, the information recorded by the scan ...
another definition in the dictionary:
Consumer_Franch-the understanding consumers have of a brand. See Franchise-Building Sales Promotions.
Buy_Classes-buying situations categorised according to the prior experience of the buyer with the product and supplier, buy classes can be classified as straight rebuys, modified rebuys and new tasks. See Modified Rebuy, New Task Buying, Straight Rebuy.
Brand_Franchise
the loyalty that attaches to a well-managed brand. See Brand Extension. ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Authoritarian_L
a style of leadership characterised by an insistence upon obedience to authority. See Democratic Lea ...
another definition in the dictionary:
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Single_Product_
the decision by a producer to offer only one product variant with few, if any, options. ...
another definition in the dictionary:
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.