another definition in the dictionary:
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Price_Competiti
a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
see also:
Bartering
exchanging goods for others of equal value. ...
another definition in the dictionary:
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
Adoption_Sequen-see Adoption Process.
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Advertising_Ela-measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
AFCO
abbrev. Australian Federation of Consumer Organisations. ...
another definition in the dictionary:
Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.
Export_Import_A-an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.
Just_In_Time_In
an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies ar ...
another definition in the dictionary:
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Skim_the_Cream_
see Market Skimming Pricing. ...
another definition in the dictionary:
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Group_Prospecti-finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, etc. See Prospecting.
