another definition in the dictionary:
Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
see also:
FOB
abbrev. Free-on-Board. ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Product_Line
a group of products manufactured or distributed by an organisation, similar in the way they produced ...
another definition in the dictionary:
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete ...
another definition in the dictionary:
Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...
another definition in the dictionary:
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the targ ...
another definition in the dictionary:
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
