another definition in the dictionary:
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
Adopter_Categor
the ranking into which adopters of a new product fall according to their willingness and speed to em ...
another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Indirect_Compet
a product that is in a different category altogether but which is seen as an alternative purchase ch ...
another definition in the dictionary:
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
NQT-abbrev. New Qualitative Technologies
Computer_Modell
constructing and manipulating computer-based simulations of marketing situations to examine the cons ...
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Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Missionary_Sell
selling in which the salesperson's role is to inform an individual with the power to influence other ...
another definition in the dictionary:
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Specialty_Adver
an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to ...
another definition in the dictionary:
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
JIT-abbrev. Just-In-Time Inventory System.