Marketing Dictionary

another definition in the dictionary:

Manufacturers_R-see Manufacturers' Agent.

Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.

Price_Discounti

see Discount.



see also:

Major_Equipment
long-lived business assets that must be depreciated over time, capital items. ...

another definition in the dictionary:

Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.

Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.

Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...

another definition in the dictionary:

Product_Line_Ma-see Category Manager.

Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.

POSSLQ
abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Op ...

another definition in the dictionary:

Barter-an exchange in which one good is traded for another, money is not involved.

Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.

Cues
an environmental entity (advertisement, sign, store display, etc) which results in a specific respon ...

another definition in the dictionary:

Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.

Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.

Price_Adjustmen
allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specifi ...

another definition in the dictionary:

BCG-abbrev. Boston Consulting Group.

Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.


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