another definition in the dictionary:
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
Geographic_Pric-see Geographical Pricing.
Price_Discounti
see Discount.
see also:
Adaptive_Strate
domestic marketing tactics, plans and methods which have been altered to suit local conditions in fo ...
another definition in the dictionary:
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Critical_Path_A
a planning technique used to keep projects on schedule, a flowchart shows time allotments and priori ...
another definition in the dictionary:
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Speciality_Reta
retail stores offering limited, specialised lines but carrying a deep assortment within the lines. ...
another definition in the dictionary:
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Private_Treaty-a market agreement arranged by a buyer and seller in private negotiation.
Distribution_Ma
see Physical Distribution Management. ...
another definition in the dictionary:
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Channel_Mix
the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, In ...
another definition in the dictionary:
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
