Marketing Dictionary

another definition in the dictionary:

Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.

Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.

Price_Discrimin

a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.



see also:

Assumptive_Clos
a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the p ...

another definition in the dictionary:

Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.

Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.

Economic_Enviro
factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the bu ...

another definition in the dictionary:

Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.

Foothold_Firm-see Market Nicher.

Detailer
a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clien ...

another definition in the dictionary:

Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.

Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.

Packaging
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a ...

another definition in the dictionary:

Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.

Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.

Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...

another definition in the dictionary:

Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.

Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.


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