another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Price_Discrimin
a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
see also:
Assumptive_Clos
a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the p ...
another definition in the dictionary:
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Economic_Enviro
factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the bu ...
another definition in the dictionary:
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Foothold_Firm-see Market Nicher.
Detailer
a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clien ...
another definition in the dictionary:
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Packaging
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a ...
another definition in the dictionary:
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
