another definition in the dictionary:
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Price_Elastic_S
segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
see also:
Planned_Canniba
the expected loss of sales of a product in a line to a more recent product introduction, planned can ...
another definition in the dictionary:
Extensive_Decis-see Extensive Problem Solving.
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...
another definition in the dictionary:
Galvanometer-a scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement, the instrument measures the perspiration that accompanies the subject's interest or arousal. See Galvanic Skin Response.
Price_Sensitivi-see Price Elasticity.
Sink_or_Swim_Sa
the practice of throwing new sales recruits straight into the field without formal training so that ...
another definition in the dictionary:
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...
another definition in the dictionary:
DIY_Goods-goods produced for the 'do-it-yourself' market.
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
another definition in the dictionary:
Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
