another definition in the dictionary:
Sponsorship-see Corporate Sponsorship.
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Price_Fixing
agreement or collusion between competitors to maintain certain fixed price levels to avoid competition. See Horizontal Price Fixing, Vertical Price Fixing.
see also:
Aesthetic_Needs
see Self-Actualisation Needs. ...
another definition in the dictionary:
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Price_Gouging
a monopolistic pricing technique in which the seller takes advantage of the lack of competition by c ...
another definition in the dictionary:
Flyer-a promotional leaflet or mailing piece.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...
another definition in the dictionary:
Multiple_Sourci-buying supplies from several vendors so that the risk of any one source being unable to supply is minimised.
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Contractual_Ver
a form of vertical marketing system in which independent firms at different levels of distribution a ...
another definition in the dictionary:
Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
Sell_In
see Selling-In. ...
another definition in the dictionary:
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
