another definition in the dictionary:
State_of_Being_-see Demographics.
Publicity-corporate or product promotion that is obtained free of charge.
Price_Incentive
a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
see also:
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Image_Utility
the value given to a product by virtue of the fact that it brings satisfaction to the user in creati ...
another definition in the dictionary:
MBO-abbrev. Management by Objectives
In_Home_Shoppin-see Home Shopping.
Micromarkets
markets in which the volumes of demand are relatively small owing to the fragmentation or splinterin ...
another definition in the dictionary:
Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.
Competitive_Ana-the assessment of the strengths and weaknesses of competing firms.
CIF
abbrev. Cost, Insurance and Freight. ...
another definition in the dictionary:
Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...
another definition in the dictionary:
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
