Marketing Dictionary

another definition in the dictionary:

Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.

Demography-the study of the range of physical, social and economic characteristics that exist within a population.

Price_Inelastic

buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.



see also:

Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...

another definition in the dictionary:

Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.

Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.

Mail_Order_Whol
wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve ...

another definition in the dictionary:

Import_Quota-a government-imposed limit on the number, quantity or value of a product to be imported, usually to protect local industry.

New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.

Image_Pricing
see Psychological Pricing, Prestige Pricing. ...

another definition in the dictionary:

Media_Vehicle-a specific medium for the transmission of an advertiser's message.

Recycling-the collection and processing of used materials for reuse.

DPI
abbrev. Disposable Personal Income. ...

another definition in the dictionary:

Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.

Celebrity_Endor-see Celebrity Testimonials.

Brand_Identific
decisions relating to the type of brand to give to a product, four brand identity alternatives are a ...

another definition in the dictionary:

Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.

Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.


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