another definition in the dictionary:
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Account_Executi-see Account Manager.
Price_Leader
a firm whose prices set a lead for other firms in the industry to follow.
see also:
Depreciation_
an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed as ...
another definition in the dictionary:
Expected_Value_-see Expected Return Model.
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Asset_Based_Mar
a marketing approach which uses the knowledge and skills a company has already developed as the basi ...
another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Psychographic_S
the division of a heterogeneous market into relatively homogeneous groups on the basis of their atti ...
another definition in the dictionary:
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Buddy_System
an on-the-job sales training method in which an experienced salesperson is responsible for the train ...
another definition in the dictionary:
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
In_Magazine_Rec
to test the effectiveness of advertising, individuals selected from the target market are asked to l ...
another definition in the dictionary:
Liability-see Product Liability.
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
