Marketing Dictionary

another definition in the dictionary:

No_Name_Brand-see Generic brand

Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.

Price_Objection

an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.



see also:

Deployment
the configuration or arrangement of a sales force into territories on some logical basis. ...

another definition in the dictionary:

Demography-the study of the range of physical, social and economic characteristics that exist within a population.

Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.

Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...

another definition in the dictionary:

Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.

Australian_Prod-a number allocated systematically to a product to distinguish it by producer, size, style, etc, the number, also translated into bar code form, is used in marketing decision-making, including stock control and inventory level adjustment. See Bar Code.

Planned_Economy
,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist S ...

another definition in the dictionary:

Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.

Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.

Corporate_Cultu
the particular strategies, style, systems, environment and shared values within an organisation whic ...

another definition in the dictionary:

Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.

Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.

Endless_Chain_M
a prospecting method in which a salesperson asks each customer called upon to suggest the names of o ...

another definition in the dictionary:

Sales_Orientati-see Selling Concept.

Adoption_Sequen-see Adoption Process.


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