another definition in the dictionary:
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
AIM-abbrev. Australian Institute of Management.
Price_Packs
a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
see also:
Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...
another definition in the dictionary:
Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.
Corporate_Famil-see Family Brand.
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
another definition in the dictionary:
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Copycat_Product
a product that has been designed, branded or packaged to look exactly like that of a well-establishe ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
Inventory
finished goods stored in a warehouse. ...
another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.
DIY_Goods
goods produced for the 'do-it-yourself' market. ...
another definition in the dictionary:
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
