another definition in the dictionary:
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
Price_Sensitivi
see Price Elasticity.
see also:
Infomercial
a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a co ...
another definition in the dictionary:
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
Date_Stamping-See Open Dating.
Pulsing
scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complet ...
another definition in the dictionary:
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include ...
another definition in the dictionary:
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Corrective_Adve
advertising to correct erroneous claims or misleading messages in previous promotional announcements ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Breakthrough_Op
opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies t ...
another definition in the dictionary:
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
