another definition in the dictionary:
Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Price_Space
the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.
see also:
Assortment_Stra
options available to a reseller in determining the assortment of products and services to be carried ...
another definition in the dictionary:
AANA-abbrev. Australian Association of National Advertisers
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Opportunity_Cos
the value of the benefit forfeited by choosing one alternative over another. ...
another definition in the dictionary:
Arm_s_Length_Pr-the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Sales_Calls
the visits salespeople make to a buyer's premises in order to sell their companies' products. ...
another definition in the dictionary:
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Closing-urchase from a buyer, getting an order.
Employee_Public
the part of a company's public consisting of its employees. See Publics. ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Clutter_Level-See Clutter, Audience Tune-Out.
ASCC-abbrev. Australian Standard Commodity Classification.
