another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Price_Value_Rel
the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.
see also:
Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...
another definition in the dictionary:
BEP-abbrev. Break-Even Point.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Monadic_Rating
a method for measuring consumer preferences in which potential purchasers are asked to rate their li ...
another definition in the dictionary:
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Perceived_Risk
see Risk. ...
another definition in the dictionary:
Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Fishyback
a term used in the physical distribution of goods to refer to a system of transportation requiring t ...
another definition in the dictionary:
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Cross_Elasticit
a measure of the affect a change in the price of one product will have on the demand for a substitut ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Nonverbal_Commu-the transmission of a message from sender to receiver without using words. See Body Language, Kinesic Communication, Proxemic Communication, Tactile Communication.
